How I Helped An Ergonomic Office Product Brand Generate over $20,000 in additional Sales Revenue in 1 Year with Amazon Sponsored Ads
About the Client
Jelbows is a patent pending ergonomic gel wrist and elbow rest pad designed by a USA-based company. The Jelbows story is simple (according to the owners):
“3 guys grew tired of leaving the office beat up and sore from sitting at their desks.They made Jelbows to make life more comfortable. That's it.”
Prior to working with Active Action Brands in mid-November 2018, Jelbows had seen success on Amazon.com through organic marketing efforts through social media, but had not utilized Amazon Sponsored Product Ads as a means of generating additional sales revenue. As a prior client, the Jelbows team approached Kindra and her company to help them start advertising using Amazon Sponsored Product Ads.
The first step in helping Jelbows establish a successful advertising campaign was to do a complete audit of their listings to ensure that the listings contained highly relevant and best converting search terms and keywords. Next, the backend search terms and keyword metadata were optimized following best practices for search engine optimization and Amazon “A9” search algorithms. After the first three months, campaigns were progressively scaled, using the data obtained from search term reports to fine-tune and optimize conversions.
In less than a year after establishing ad campaigns for Jelbows, the company generated over $20,000 in additional sales revenue with Sponsored Ads on Amazon. Active Action Brands continues to advise the Jelbows team on how to help them scale and improve their sales with proven and innovative marketing solutions.